Visit Antwerp hired Pitch Perfect to set up and execute an extensive sales campaign in the autumn of 2021 to put the city in the spotlight. This campaign was given the name "How well do you know Antwerp? Making the hidden gems of Antwerp known to the general public, right up our alley!

This campaign was composed of two elements, an individual study trip on the one hand and a networking event on the other. The target audience was extremely diverse and international as both the MICE and leisure markets in Belgium, the Netherlands, France, Germany and Luxembourg were present.

Within this sales campaign, the focus was on the following topics: urban, culinary, culture, architecture, luxury and families. The big goal for these campaigns was to further inform and convince qualitative contacts to include Antwerp in programmes in a constructive way and with an eye to the future, thus increasing the offer at home and abroad.