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Visit Antwerpen is the tourist service of the city of Antwerp. Through various communication channels, they map out the assets of Antwerp both at home and abroad.
Antwerp is a very diverse city that offers something for everyone. Fashion lover? Check it out! Food-addict? Check it out! Culture addict? Check it out! Luxury? Check it out!
Visit Antwerp hired Pitch Perfect to set up and execute an extensive sales campaign in the autumn of 2021 to put the city in the spotlight. This campaign was given the name "How well do you know Antwerp? Making the hidden gems of Antwerp known to the general public, right up our alley!
This campaign was composed of two elements, an individual study trip on the one hand and a networking event on the other. The target audience was extremely diverse and international as both the MICE and leisure markets in Belgium, the Netherlands, France, Germany and Luxembourg were present.
Within this sales campaign, the focus was on the following topics: urban, culinary, culture, architecture, luxury and families. The big goal for these campaigns was to further inform and convince qualitative contacts to include Antwerp in programmes in a constructive way and with an eye to the future, thus increasing the offer at home and abroad.
An extensive sales campaign was launched to invite and give travel and meeting professionals at home and abroad a taste of Antwerp and all its assets after a difficult travel period by Covid-19.
In October and November 2021, we put Antwerp fully in the spotlight by means of various mailings, press releases, personal conversations, an interesting networking event where travel professionals and Antwerp partners could meet in person and also a study trip through "'t Stad" where all its hidden gems could be discovered individually or in small groups.
Furthermore, Visit Antwerp is offering an extension in 2022 by allowing professionals who could not attend in November 2021 to come and discover the city with their own personal, tailor-made discovery.
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