In addition to daily follow up and representation, a sales process can also be project related. Starting a new project? Do you want to enter new markets or are you ready to increase your market penetration? In that case, project management and the right sales processes are indispensable. Moreover, the sales techniques will be slightly different from those used during day-to-day sales representation. The focus will be specifically on reaching qualitative goals quickly and efficiently.
Project management and project-related sales are often time-bound, very specific and may consist of several processes.
Introduction in a new market
Entering a new market can be challenging. Whether your product or service is in its infancy or already enjoys a huge reputation in another market, it remains an exciting process. In most cases, you will have the possibility to choose the start-up speed. Conquering a new market, however, often implies that this process must be fast and efficient. It is either make or break and there is little margin for error.
What is even more challenging when entering a new market, is that you start from scratch. You have little or no network and you hardly know your competitors. That is exactly why the Pitch Perfect Sales Instigators are the ideal asset. We match them to your project and your needs. They have a strong network in the market, and they are perfectly qualified to conduct a competitive analysis.
Project Management at sales events
Next to cold calling or emailing, prospection, (digital) marketing and contacting prospects, events are the perfect occasion to generate new leads. They can be trade shows or network events organised by third parties or yourself. But not everyone is a born networker who effortlessly conducts demos and addresses and convinces people at these events. Fortunately, our Sales Instigators are!
The strength of a network
Another aspect of organising a project event is attendance. No event is successful without attendees. Maybe your network is not broad enough or you may want to reach attendees outside your network. That is exactly why the networks of our Sales Instigators are so invaluable.
Communication is key for event sales or representation. There is a saying: ‘The creator is often the worst seller.’ Your team are experts in their field, but your company can only grow when your communication with your clients is spot on. That is why many companies appeal to external communication professionals so that you and your team can focus on what is truly important: your product or service.