Our Instigators are skilled sales partners who master every aspect of the sales process of which prospection and daily sales representation are important elements. We will not only find interesting prospects on your behalf, but we will also represent your organisation in the entire sales process.
Why would you opt for sales representation?
Why would you not do your own sales? Who knows your company better than your team? That is certainly true, but representation entails more than that. Prospecting new clients and developing these relations requires extensive knowledge and know-how. Our Sales Instigators master this process from start to finish and can put their expertise at work for your company. Read more about this way of working on our outsourcing page.
It is all about leads. The importance of proper prospection and a list of qualitative prospects is sometimes overlooked.
Prospection is the foundation and the first step of the sales process. It is however not the easiest step. When talking about sales, we often talk about ‘leads’. That is what sales is all about. The importance of proper prospection and a list of qualitative prospects is sometimes overlooked.
Prospects and leads, what is the difference?
What exactly is the difference between prospects and leads? Leads show a clear interest in your product or service. This became apparent because they have already gone through some of the steps in the sales process. Whereas prospects have not shown interest in your product or service but fit the profile of a potential customer in your target group.
The success rate of prospection depends on defining who these prospects are and your ability to reach them. Finding the right profiles with a high potential for your business, knowing how to approach and appeal to these prospects are skills our Sales Instigators master to perfection.
In the next step, the influx of prospects is steadily converted to leads. But that is not the end of the process. Qualitative leads become clients who need to be properly monitored and cared for. Clients need to feel that they can come to you with questions or problems, that they are taken seriously and that they are appreciated. Therefore, a good follow-up, representation and communication are indispensable. This step in the process requires the necessary know-how and steel nerves, both skills our Sales Instigators are trained in.
Sales representation can also be taken literally. You can count on our well-trained sales team to support and expand the network of your business at events and tradeshows.