In a world where technology is constantly evolving, the nature of customer interaction is also shifting. From face-to-face conversations to digital platforms, the way companies communicate with their customers is undergoing a fundamental change. Is personal customer interaction still a must? What role does digitalization play in this process? And how can companies adapt to these shifts to continue to meet the needs of modern consumers.

This white paper focuses on these questions and highlights the importance for companies to be aware of changes in consumer behavior and emerging digital trends affecting customer interactions.