{"id":7121,"date":"2023-03-20T13:52:45","date_gmt":"2023-03-20T13:52:45","guid":{"rendered":"https:\/\/pitchperfect.be\/?p=7121"},"modified":"2023-03-20T13:52:45","modified_gmt":"2023-03-20T13:52:45","slug":"increase-your-persuasiveness-with-these-writing-tips","status":"publish","type":"post","link":"https:\/\/pitchperfect.be\/en\/increase-your-persuasiveness-with-these-writing-tips\/","title":{"rendered":"Increase your persuasiveness with these writing tips"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Every second of the day these days, you get information hurled at your head. Advertisements, emails, social media posts, outdoor advertising... you can't escape it anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a business, how do you make sure your message stands out and that your message captivates further reading? A very difficult task! We reveal below some techniques and tricks that work!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We reveal here 3 writing tips that work:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#scanbaar\" data-type=\"internal\" data-id=\"#scanbaar\">Make your text scannable<\/a><\/li>\n\n\n\n<li><a href=\"#kies\" data-type=\"internal\" data-id=\"#kies\">Choose the right photo<\/a><\/li>\n\n\n\n<li><a href=\"#doelgroep\" data-type=\"internal\" data-id=\"#doelgroep\">Be relevant to your target audience<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scanbaar\">Make your text scannable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">5 seconds. This is the time that makes your text succeed or fail. <b> In fact, within the 5 seconds, the reader decides whether he wants to read on or not. <\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making a text scannable can be done in many different ways. Just using endless sentences with commas is not one of them. On the contrary, it has become an absolute no go and is quickly associated with the term 'boring'.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ways that do work are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emojis \ud83d\ude09<\/li>\n\n\n\n<li>Quotes <\/li>\n\n\n\n<li>Titles<\/li>\n\n\n\n<li class=\"translation-block\"><b> Bold <\/b> words<\/li>\n\n\n\n<li>Bullet points<\/li>\n\n\n\n<li>Numbers (not written out in full)<\/li>\n\n\n\n<li>Short paragraphs<\/li>\n\n\n\n<li>White space<\/li>\n\n\n\n<li>Text highlights<\/li>\n\n\n\n<li>Capital letters<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These components make important elements stand out more quickly. As a result, the reader is more likely to be intrigued to read on. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel-1024x410.png\" alt=\"\" class=\"wp-image-7123\" srcset=\"https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel-1024x410.png 1024w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel-300x120.png 300w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel-768x308.png 768w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel-18x7.png 18w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Ontwerp-zonder-titel.png 1476w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kies\">Choose the right photo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good balance between text and photos is crucial, but how do you choose the perfect photo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself the following questions when selecting an appropriate image: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the photo consist of warm, bright colours? <\/li>\n\n\n\n<li>Is the picture sharp? <\/li>\n\n\n\n<li>Does the picture contain people? <\/li>\n\n\n\n<li>Does the photo fit the content?<\/li>\n\n\n\n<li>Does the photo generate recognition or interest from your target audience? <\/li>\n\n\n\n<li>Is the photo personal? <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">So selecting the right photo requires some thought. Also consider, for example, <b> the viewing direction of the person in the photo <\/b>. A person looking at your text automatically ensures that the reader will also look at your text. On the cover of a magazine or brochure, it is best to do the opposite. Let the person look at the reader, this convinces more to buy the magazine in question because you feel addressed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-1024x269.png\" alt=\"\" class=\"wp-image-7122\" srcset=\"https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-1024x269.png 1024w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-300x79.png 300w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-768x202.png 768w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-1536x404.png 1536w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-2048x539.png 2048w, https:\/\/pitchperfect.be\/wp-content\/uploads\/2023\/03\/Kopie-van-FEBRUARI-18x5.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Here you can see this very well. In the left photo, the baby is looking in front of him and, as a reader, you quickly look at the cute baby instead of the text. In the recher photo, this is already much less!<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"doelgroep\">Be relevant to your target audience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Writing relevant and interesting content, how exactly do you do that?<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Journalists very often use the <b> ABABA formula: <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><b>Topical<\/b>: which important days are coming up soon? A topical calendar can help you with this.<\/li>\n\n\n\n<li class=\"translation-block\"><b>Importance<\/b>: famous names automatically get more attention, especially in your title!<\/li>\n\n\n\n<li class=\"translation-block\">Divergent: deliver a message that is out of the ordinary or raises questions.<\/li>\n\n\n\n<li class=\"translation-block\">Interest: which topics are currently causing a lot of fuss or getting a lot of attention. For this, use a tool such as <a href=\"https:\/\/trends.google.nl\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a><\/li>\n\n\n\n<li class=\"translation-block\"><b>Authority<\/b>: use quotes from experts or have the case manager speak where he shares his expertise.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a good title is also part of this. Questions, numbers and words like 'free', 'extra' and 'new' work very well here!<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">One last trick: sit down with your sales team to better understand your target audience. <a href=\"https:\/\/pitchperfect.be\/en\/sales-and-marketing-an-inseparable-pair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Collaborating with the sales team<\/a> on content writing is therefore a must.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By applying these 3 writing tips, you can ensure that your text stands out and grabs the reader's attention. By putting the reader first and making the text readable, clear and interesting, you can ensure that your message comes across effectively. Try these tips yourself and discover how your writing skills improve! <\/p>","protected":false},"excerpt":{"rendered":"<p>Elke seconde van de dag krijg je tegenwoordig informatie naar je hoofd geslingerd. Advertenties, mails, social media berichten, buitenreclame\u2026 je kan er niet meer aan ontsnappen. Hoe zorg je als bedrijf ervoor dat jouw bericht opvalt en dat jouw bericht boeit om verder te lezen? Een heel moeilijke opdracht! We onthullen hieronder enkele technieken en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[43],"tags":[51],"class_list":["post-7121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-strat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schrijftips voor meer overtuigingskracht<\/title>\n<meta name=\"description\" content=\"Verhoog je overtuigingskracht met deze praktische schrijftips. 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Advertenties, mails, social media berichten, buitenreclame\u2026 je kan er niet meer aan ontsnappen. Hoe zorg je als bedrijf ervoor dat jouw bericht opvalt en dat jouw bericht boeit om verder te lezen? Een heel moeilijke opdracht! 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