Winter is approaching quickly, and it’s time to inspire your clients for their winter sun vacations. As the days in the Benelux become colder and shorter, bookings to sunny destinations are skyrocketing. For travel agents, this presents a golden opportunity to highlight top destinations and best-performing hotels that promise an unforgettable holiday this winter.

Top destinations for winter 2024

Recent figures show that travelers from the Benelux are overwhelmingly choosing the sun-soaked Canary Islands, accounting for a remarkable 64% of winter bookings. These islands offer a pleasant climate year-round and a perfect mix of relaxation, culture, and adventure. The standout destination is undoubtedly Tenerife, which represents 50% of all bookings.

The Balearic Islands follow as the second favorite destination, accounting for 10% of the bookings. Known for their stunning beaches and vibrant atmosphere, these islands remain popular among holidaymakers seeking a combination of relaxation and entertainment.

In third place is Lanzarote, with 7% of the bookings. This region offers a beautiful combination of culture, gastronomy, and natural beauty, making it an appealing winter destination for travelers looking for more than just sunbathing.

Top 3 best-booked hotels for winter 2024

1. Iberostar Selection Anthelia – Tenerife (17% of the bookings)

This luxury five-star resort on Costa Adeje in Tenerife is the absolute favorite for winter. With its excellent service and sublime seaside location, it’s no surprise that Iberostar Selection Anthelia takes the top spot. This resort offers everything your clients need for ultimate relaxation, from extensive wellness facilities to refined gastronomic options. This hotel has been in the TOP 10 of the [best All-Inclusive Hotels in Spain](https://www.tripadvisor.com/TravelersChoice-Hotels-cAllInclusive-g187427) according to Tripadvisor’s Travelers’ Choice Awards for over 10 years. Check out which hotels are in the TOP 10!

For those seeking pure luxury, Joia El Mirador by Iberostar is a top choice. This luxury resort offers an outstanding experience and is perfect for clients who want that little extra.

2. Iberostar Waves Bouganville Playa – Tenerife (8% of the bookings)

Tenerife remains a popular choice, and the Iberostar Waves Bouganville Playa is one of the most booked hotels. This family resort is located in the vibrant Playa de las Américas, making it ideal for clients who enjoy a lively environment full of activities. The hotel offers a perfect balance of comfort, luxury, and accessible prices.

3. Iberostar Selection Lanzarote Park – Lanzarote (7% of the bookings)

Lanzarote is a beloved destination year-round. This resort is known for its excellent culinary offerings and the many returning guests who repeatedly choose it for its great service and welcoming atmosphere. The hotel combines modern luxury with a beautiful setting that offers numerous possibilities for every type of holidaymaker. The Iberostar Selection Lanzarote Park, located in the older part of Playa Blanca, features an exclusive Adults Only section, Star Prestige, for guests aged 16 and older, which adds significant value for those seeking complete relaxation. For families, there is a separate building with excellent family rooms, an aqua splash area for the kids, and a food truck.

Fuerteventura

Fuerteventura remains one of the top favorites, still offering plenty of bed capacity to help your clients book the perfect winter holiday. The recently renovated Iberostar Waves Gaviotas Park, also named one of the best hotels in Spain by Tripadvisor, provides an unparalleled vacation experience with luxurious facilities, a serene environment, and excellent service.

Starting this winter, there will be direct flights with SN Brussels Airlines to FUE. A significant increase in Belgian guests is therefore expected at this destination.

The time to book 

The travel industry is looking forward to a dynamic winter, with a strong preference for sunny destinations such as the Tenerife, Lanzarote and Fuerteventura. Best-booking hotels, such as the Iberostar Selection Anthelia and the Iberostar Waves Bouganville Playa and Iberostar Selection Lanzarote Park, offer excellent opportunities to help customers book a dream vacation. This is the perfect time to guide your clients to their winter sun vacation.

Whether winter or summer, demand for Iberostar's top destinations and top hotels continues to rise. By informing and inspiring your customers with these wonderful offers, you'll make sure they get the most out of their vacation - and you'll boost your booking numbers.