The Iberostar Group has been included in the prestigious TIME100 list of 2025, an annual selection of the most influential companies in the world. As the only Spanish organization and the sole representative of the global tourism sector, this recognition marks a major milestone. Iberostar is globally recognized for its leadership in sustainable tourism, innovation, and impactful strategies that place people and the planet at the center.

What is the TIME100 list?

The TIME100 Most Influential Companies is an annual list curated by the TIME Magazine team in collaboration with international experts. Companies are evaluated based on their impact, innovation, ambition, and business success. The list features organizations that are shaping the global business landscape — from tech giants to sustainability pioneers.

Iberostar: leader in sustainable tourism

Iberostar is a family-owned company that has long been a pioneer in developing a sustainable tourism model. Under the banner of Wave of Change, the company is working on concrete solutions to the sector’s most pressing challenges:

• Protection of marine biodiversity, such as coral reefs and seagrass meadows
• Implementation of a circular hotel experience, focusing on waste reduction and energy efficiency
• Development of a sustainable gastronomic offering that strengthens the connection between the ocean and food
• Strengthening of local communities through socioeconomic development in travel destinations

This strategic approach makes Iberostar not only an example of sustainable business practices but also an economically successful innovator within the tourism sector.

A clear vision on responsible business practices

Sabina Fluxá, Vice Chairwoman and CEO of Iberostar Group, emphasizes the importance of long-term thinking:

“This recognition from TIME supports our ambition to transform tourism and highlights the collective effort of an exceptional team working with a long-term vision and striving for excellence. This achievement encourages us to move forward with determination and to uphold our mission and values as fundamental pillars of our future growth.”

Gloria Fluxá, Chief Sustainability Officer, adds:

“Being included in the TIME100 list underscores that pursuing positive change, rooted in science, collaboration, and a clear mission, is a powerful driver for business growth. By embedding a responsible strategic approach throughout our company, we want to demonstrate that sustainability is not an add-on, but creates long-term value. This recognition strengthens our vision to shape a tourism model that actively supports nature, empowers local communities, and builds resilience for the benefit of future generations.”

A family business with international strength

The Iberostar Group consists of 100 hotels in 13 countries and a complementary tourism group called World2Meet. With a team of more than 37,000 employees from 95 nationalities, the company has grown into an international benchmark in sustainable tourism.

The importance for the tourism sector

Iberostar’s recognition as one of the most influential companies in the world in 2025 highlights the importance for organizations to choose a clear mission and sustainable strategy. In an era where consumers and stakeholders increasingly value social responsibility, this makes all the difference.

View the full TIME100 list at https://time.com/collections/time100-companies-2025/