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Iberostar Hotels & Resorts is a 100% Spanish family-run company that has been active in the tourism sector for over 60 years. With over 100 hotels, Iberostar is represented in 19 countries on three continents. With more than 34,000 employees, 8 million guests are served each year.
With its Wave of Change, Iberostar is working on a very ambitious ecological model. The main objectives in all hotels worldwide are: no disposable plastic (to be realised by 2020), a circular economy by 2025 and CO 2 neutral by 2030. With these big ambitions, Iberostar is the pioneer in the world of hospitality and this has already been recognised several times with different awards.
This is also reflected in the quality and customer satisfaction with a high repeater rate of + 42% and with 95% positive evaluations out of more than 1.3 million annual evaluations received through independent networks and opinion platforms.
Those who choose to holiday in one of the Iberostar hotels are choosing a unique location, unrivalled service, refined responsible cuisine and contributing to responsible tourism.
In 2011 Iberostar was looking for local representation in the Benelux, the necessary link between on the one hand the hotel chain and on the other hand the Tour Operators, travel agents and MICE offices. Initially, the job content was the representation of the hotel chain, but this was proactively changed to Business Development, Strategic Sales Management and the operational commercial support of the BeNeLux market and since 1 December 2019 also for the French market. The focus today is on key account management, the development of market strategies and opportunities. Thus, more than 1000 sales calls are made annually, participation in numerous trade fairs and (networking) events, development of press and study tours, training and coaching of on- and offline partners. In addition, there is also a strong focus on brand management and social media (closed Facebook group "Iberostar Star Agents Benelux").
For more than 10 years, we have been responsible for Iberostar on the Benelux market. Consequently, Iberostar was our first partner and today, it is also our longest-running partnership. Since December 2011 Davy Van Acker is the personification of the hotel chain in the Benelux market. To this end, he is assisted by Bart for the Benelux and by Sara in France, who are the first line contacts and confidants for the retail. Our employees are the face in the market and are a pillar in the tourism sector with an additional recognition in 2018 at the Travel Awards as Best Sales of the Year.
Service, being present, innovation, an out-of-the-box mentality and proactive action are what the three-man team is known for.
In recent years, the Benelux has grown together with France into the most important markets. Through a persistent multichannel strategy and the development of new partnerships, we have achieved year-on-year increases of +10% in the increasingly challenging travel landscape. We have also built the largest B2B group on social media in the Benelux with +3700 members, which is considered a primary communication platform.
"We have been working with Pitch Perfect for many years. They represent our brand in the Benelux and French markets and ensure that Iberostar is top of mind everywhere. Thanks to their long experience in the tourism sector, they have very good connections. Davy & his team follow up on every need we have, always respecting deadlines and presenting a professional 360º approach. Besides maintaining the existing business, they are always looking for new opportunities, working very pro-actively. I would definitely recommend Pitch Perfect to anyone looking to branch out into the Benelux market."
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